A lead is a contact who has taken some action on your website or through any other touchpoints, including email, social media, etc. These leads are captured and nurtured to convert them into loyal customers.
The competition in the market is rising, and businesses are putting extra effort to generate more leads. Generating leads involves various elements and requires a well-defined strategy to attract quality leads at scale.
A survey revealed that 65% of businesses find generating traffic and leads as their biggest marketing challenge.
This is why more and more companies are investing and adopting lead generation tools.
What Is a Lead Generation Tool?
Lead generation is the process of attracting prospects, capturing their information, and nurturing them into leads. A lead generation tool streamlines and automates the entire process of gathering, storing, and organizing contact information from various customer touchpoints.
In other words, it helps deliver relevant information at each stage of the buyer’s journey. It helps move them through the journey and pushes the leads to the sales team for the final conversion.
A lead generation software acts as a central database where all the information about your contacts is stored and is easily accessible at all times. 70% of companies surveyed said that using automation technology helps them deliver better-targeted customer communication.
Depending on its functionalities, there are various types of lead generation tools, including on-page lead generation tools, email marketing tools, search marketing tools, inbound marketing tools, and much more.
Here are some of its standard features, the application of which varies from company to company.
- CRM Integration
It can be integrated with any popular CRM software, thereby storing all the contact information in the CRM database. This information can then be used for building various marketing campaigns based on leads’ buying behavior and interests.
- Landing Page/Form Creation
Embedding contact forms on web landing pages is one of the most common methods of capturing leads. Lead generation tools enable you to create custom forms and landing pages to collect information.
- Social Media Integration
Lead generation tools are capable of collecting data from social platforms, such as Facebook, Twitter, and LinkedIn. Social media is a great place for interacting and engaging with leads.
Having the right lead generation software can help marketers effectively deliver a successful campaign. But with so many options available, how does one choose the best-suited tool for their business?
Top Lead Generation Tools to Consider
Leadwick offers a comprehensive set of tools that make it easy to reach out to other professionals through multiple channels. This leading lead generation solution is equally feasible for both small and large enterprises.
The system comes packed with ten powerful lead generation tools, including a chatbot solution, email drips, email appending, and more. It even offers LinkedIn Extractor as a Chrome extension that can be used to extract B2B emails for social media platforms and build targeted lists.
Furthermore, you can create and automate email campaigns, making it possible to reach the right prospect at the right time. You will also find an in-built library for predefined templates that can be customized.
- Data enrichment
- Widget management
- Email management
- Online review management
- API to safeguard your web presence
- Easy-to-use and responsive dashboard
- Active customer service
- Analyzer: Free
- Sales Pro: $99 per month
OptinMonster is a robust lead generation application that helps you gain more subscribers and sales from existing traffic. Using its predefined templates, you can easily create a visually appealing offer for increasing conversions. It comes with a simple drag-and-drop feature, enabling a non-tech person to use the tool with ease.
What’s more, it analyzes your visitors’ behavioral patterns and lets you display personalized offers to the right people at the right time. You can even do A/B testing to experiment with different headlines, layouts, and content and see what’s working. In short, it removes the guesswork for your businesses.
Besides, you can get various types of forms, including full-screen overlays, slide-ins, floating bards, and pop-ups.
- Page-level targeting
- Analytics and insights
- Exit-intent technology
- On-site retargeting and personalization
- Advanced traffic redirection
- Robust and simple to use
- Exceptional customer support
- Dashboard loading is slow
- Basic: $9 per month
- Plus: $19 per month
- Pro: $29 per month
- Growth: $49 per month
Unbounce is a landing page builder developed to help you convert visitors into leads. You don’t need to have any prior coding knowledge to use Unbounce. With its drag-and-drop functionality, you can create and publish your own landing pages. What’s more, you can add pop-ups and sticky bars to any page in just a few minutes.
What sets it apart is that it lets you trigger customized offers and target visitors who are more likely to convert. Unbounce offers conversion intelligence insights that have seen an average conversion rate lift of 20% so far. More than 15,000 marketers are using Unbounce to convert visitors into leads.
Whether you are an ecommerce or an agency, Unbounce is industry agnostic.
- Smart traffic management
- A/B testing
- SEO management
- Customizable templates
- Analytical tools
- Seamless integration with third-party apps
- Highly responsive
- Can prove to be pricey for small businesses
- Launch: $64 per month
- Optimize: $96 per month
- Accelerate: $160 per month
- Scale: $240 per month
ZoomInfo is a cloud-based lead generation tool that aims to accelerate your marketing funnel. It offers a feature like FormComplete, whereby it shortens the form length and automatically fills in the remaining fields when a prospect simply enters their email address.
Furthermore, its WebSights makes it possible to capture information about the visitors to your site. It provides a detailed profile for each visitor and analyzes them to help identify potential leads to follow up with. This ZoomInfo builds a contact database by filling the gaps in your own market database. In other words, it helps you score, route, and prioritize the leads efficiently.
ZoomInfo can easily integrate with your existing system, including Salesforce, Hubspot, Outreach, and more.
- Lead segmentation
- Business intelligence
- Lead workflows
- Trigger automation
- Data import/export
- Huge database
- Rich and intuitive interface
- Salesforce integration seems clunky
- Quote on request
Hootsuite is your go-to social media marketing automation tool that helps you capture and generate leads. It is suited for both small and large enterprises. It offers automation tools that enable you to schedule your content on social media, allowing you to reach your audience at the right time.
Furthermore, it helps you segment leads based on your organic as well as paid media. You can measure conversions by social channels as well. Its reporting and analytics tools provide you with detailed insights to understand which marketing campaign is working in favor of your business.
No wonder Hootsuite is one of the widely used platforms — with more than 16 million people using it worldwide.
- Contact management
- Content management
- Keyword filtering
- Multi-account management
- Customer targeting
- Easy to navigate
- Reliable and active customer support
- Some users experienced glitches with auto-publishing
- Professional: $19 per month
- Team: $99 per month
- Business: $599 per month
Drift is a popular sales tool that helps businesses capture more leads by enabling real-time communication with every visitor. It offers a wide range of functionalities that allows sales teams to create their pipeline and accelerate the entire marketing process.
When a user visits your site, Drift enables you to personalize their experience in just a few simple clicks. It allows you to customize messaging that aligns with your specific campaigns. Besides, it even sends out alerts every time a target account is on your site, allowing you to improve their browsing experience.
Some of the top companies using Drift are GitHub, Outreach, TIBC, tenable, and many more.
- AI-driven chatbots
- Workflow automation
- Customizable branding
- Offline forms
- Smooth third-party integrations
- Responsive and easy to navigate
- Detailed guides are missing
- Quote on request
Prospect.io is a sales automation platform that streamlines and automates the entire process of lead generation. It comes well-equipped with various functionalities, including lead management, contact management, and much more.
It accelerates your lead generation efforts by allowing you to build email lists and campaigns with a full reporting system. You can personalize your email marketing campaign and integrate prospects’ first name, last name, company name, and any other information at scale.
Using its reporting tools, you can easily measure the ROI and analyze strategies generating more leads. In fact, it also has a Chrome extension designed to help users find email addresses. More than 1,300+ companies use Prospect.io, including AdRoll, Asana, Teamleader, etc.
- Proposal management
- Goals management
- Email finder
- Workflow automation
- Pipeline management
- High-powered analytics interface
- Seamless integration with third-party apps
- Customer service needs improvement
- Essential: $89 per month
- Business: $149 per month
8. Marketo Engage
Marketo Engage is your go-to marketing automation tool that is rich in features. For starters, it gives you a complete 360-degree view of each prospect across the web, email, social media, and other touchpoints. Based on their interests and behavior, it helps you design a full-proof marketing campaign that will help generate leads.
One unique thing about it is that it enables you to create relevant conversations based on every individual’s real-time behavior. This gives them a personalized experience, increasing the chances of conversion.
What’s more, you can measure the ROI of every campaign with its in-depth reporting module. As a lead management solution, Marketo Engage helps you develop and qualify potential leads before they are passed down in the sales pipeline.
- Content personalization
- Experience automation
- Plug and play integrations
- Marketing impact analytics
- Predictive content
- Responsive dashboard
- Highly flexible and scalable
- Takes time to load
- Quote on request
Leadfeeder is a lead generation software that enables you to track your website visitors. It offers a robust set of tools for lead generation management, including lead scoring, automatic reporting, and lead filter. The system automatically prioritizes your lead based on what they do on your site. By placing the hottest lead on the top, it ensures that you or your sales reps focus only on quality leads.
Moreover, it improves lead accuracy by filtering out bots, ISPs, and other traffic sources that prevent you from having quality leads. Once the visitors’ information is captured, it is automatically sent to the CRM database where all the contact information is stored. It then analyzes them to help identify leads and instantly notifies the sales reps.
- Contact database
- Lead segmentation & nurturing
- Lead verification/validation
- Pipeline management
- Information accuracy
- Easy integration
- Hard to configure
- Lite: Free
- Premium: Starts at $55 per month
Sumo is one of the most popular marketing tools that help you build email lists and increase conversion on your site. It is quite useful for ecommerce business owners as it allows them to create proven marketing strategies in a matter of a few minutes. It works seamlessly with eCommerce platforms like Shopify, WordPress, and Google Tag Manager.
More than 37,000 eCommerce stores use Sumo to generate leads, including Tony Robbins, Pistol Lakes, and theCHIVE. Further, it gives you the option for a floating social share bar on your site.
- Heatmap technology
- Promotion management
- Inbuilt library for email templates
- Campaign management
- Pop-up management
- Easy customization
- Incorporates pop-ups by just adding a script
- The free version has minimal functionalities
- Pro: $39 per month
There are various ways of generating leads, such as email marketing, landing pages, contact forms, social media, and much more.
Every lead generation tool specializes in different fields, and the chances are less that you would use each one of them. So, the best approach is to let your business goals guide you in choosing the software that perfectly fits your requirements.
So tell us, which one of these lead generation tools are you planning to use?