10 Best All-in-One Lead Generation Software

Without leads, you will have no customers to convert. However, lead generation is more than just getting people to visit your website. It’s also about collecting their information and using it to convert them.

There is no denying that leads are hard to come by. There are thousands of companies trying to attract users to their website. Of course, the first step is to strategize an effective content marketing plan. Give valuable and enticing offers to bring qualified leads to your site. But that’s not enough.

You also need to optimize your lead generation pathways on your website. That means you need a set of right lead generation tools. 

What Is Lead Generation Software?

A lead is a contact that has the potential to be converted into a customer. It can be collected from multiple online and offline channels, including websites, direct mails, phone calls, trade events, etc.

These lead generation software automatically capture lead data from different online channels and distribute them to sales or marketing teams for conversion. For instance, when a visitor fills up a form on your web page, their information is directly recorded in the CRM database and notified to the appropriate salesperson.

If you are skeptical about using a lead generation tool, here are some of its benefits.

Benefits of Lead Generation Software

  • Increases Efficiency

Lead generation software streamlines and automates the entire lead capturing and distributing process. It aims to reduce repetitive tasks, thereby saving time for employees to focus on nurturing leads instead of performing data entry.

  • Improves Data Accuracy

It removes the likelihood of human-made errors as the data is automatically synced with a CRM system, removing the need to perform manual data entry.

  • Shortens Sales Cycle

Lead generation software alerts the sales reps about the new leads in real-time. Thus, they can take immediate action with proper information and close deals quickly.

Now that you know why you need a lead generation solution, let’s look at some of the top models available in the market.

There are hundreds of vendors available. However, not every solution will be effective for your business. It is important to analyze your unique requirements and weigh it against the available functionalities.

Top 10 Lead Generation Software to Use

1. Leadwick

Leadwick is an all-in-one lead generation software that offers a vast range of functionalities. Its sole purpose is to help businesses close their deals faster by collecting and sharing lead data in real-time. It comes with a total of 10 modules, which is visible on the dashboard itself.

The system allows you to filter business emails of decision-makers with the job title, company emails, phone numbers, and more. What’s more, it enables you to create and automate email campaigns, allowing you to reach the right prospect at the right time.The solution comes well-equipped with predefined email templates that can be customized to fit into your business needs. The best part is that there are no restrictions on the number of emails you can send on a daily basis.


  • Social proof widget
  • Email management
  • Online review management
  • API to safeguard your web presence
  • AI-powered chatbot solution


  • Easy-to-use and responsive dashboard
  • Highly flexible


  • Analyzer: Free
  • Sales Pro: $99 per month

2.Hubspot Marketing

Hubspot marketing is a leading lead generation software used by over 52,000 customers in more than 100 countries. The ads tool present in it allows users to target and reach the right audience with personalized ads.

It offers tons of other lead generation tools that make it easy to capture, store, and nurture leads. For instance, the landing page builder enables you to make a beautiful and optimized page to help capture visitors’ attention. You can even embed contact forms, live chatbots, or meeting modules on the page to convert visitors into leads.

What’s more, the built-in analytics and reporting solution offers insights into which pages, ads, traffic sources, and promotions are driving the most conversions.


  • Email campaign management
  • Contact database
  • Reporting and analytics
  • Built-in library of predefined templates
  • Detailed guides and training modules


  • Seamless integration with third-party apps
  • Intuitive and rich interface


  • Lots of configuration required


  • Starter: $40 per month
  • Professional: $800 per month
  • Enterprise: $3200 per month


Pardot is a marketing automation solution that empowers businesses to capture more leads and close deals on time. Apart from capturing leads, Pardot goes the extra mile to help your sales rep identify the hottest leads in your pipeline. In other words, it helps with lead scoring based on prospect interactions and helps prioritize sales outreach at a glance.

Furthermore, it automates your repetitive tasks, such as lead assignment and data entry. It allows you to create one time or dynamic lists for better targeting. What sets it apart is its ability to display targeted offers on your website and landing pages. Use existing data to personalize your customers/visitors’ experience.


  • Contact management
  • Lead nurturing
  • Segmentation and automation
  • Insightful ROI reporting
  • Email marketing


  • Business intelligence insights
  • Active and reliable customer care


  • A bit on the expensive side


  • Growth: $1250 per month
  • Plus: $2500 per month
  • Advanced: $4000 per month
  • Premium: $15000 per month


Mailshake lead management tool is an integrated solution that allows you to automate, personalize, and optimize your emails. It acts as a centralized platform for all your sales-related activities, including sending out cold emails for sales outreach to interact with your leads.

You can directly reply to your leads from the dashboard. Besides, it automatically assigns leads to the appropriate sales rep, making sure that no leads are lost. In fact, it gives you a holistic view of each lead — the entire correspondence and their history of clicks, opens, etc.


  • Ready-made templates
  • Live training and demo
  • Email analyzer
  • Lead nurturing
  • Reporting tool


  • Responsive dashboard
  • Powerful and scalable


  • Import can be a bit glitchy


  • Starts at $59 per month

5. Intercom

Intercom is an integrated tool that allows you to keep track of every stage of your sales funnel. It helps capture leads with its chatbot solution. Its on-site messaging and chat feature allows you to engage with your website visitors and gather their information.

The system then analyzes their on-site behavior to qualify them as leads. What’s more, you can segment your messages based on rich visitor data. It equips your sales team with all the information they need to close deals effectively.

Besides, it comes with intelligent bots and routing rules so that your visitors get the best experience while saving time for your team.


  • Subscriber management
  • Reporting and analytics
  • Auto-responders
  • Event-triggered emails
  • Database management


  • Easy to set up and use
  • Resource library


  • Lacks certain basic features


  • Quote on request

6. Hotjar

Hotjar is one of the most popular lead management software that analyzes your site visitors’ behavior and qualifies them as leads. It captures their information using different tools like contact forms, on-site polls, session replays, and heat maps, helping you get their feedback.

Its unique heatmap feature shows you an aggregate of user behavior in individual web pages. It collects data like where users clicked and scrolled through. The system helps you identify user’s interests, which assists you in closing deals effectively.

Hotjar combines eight powerful behavior and feedback tools in one platform. Trusted by over 500,000 organizations, some of its top clients are Adobe, Decathlon, and more.


  • GDPR and CCPA compliant
  • Customizable widgets
  • Forms analysis
  • Multi-language support
  • Behavior logic


  • Multi-device support
  • IPs blocking


  • Slows down the site


  • Starts at $99 per day

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7. SharpSpring

SharpSpring is one of the most comprehensive and affordable sales and marketing automation platforms. It aims to help businesses drive more leads, nurture them, and optimize the entire sales funnel. This one-in-all solution offers a vast range of functionalities, including campaign tracking, tools for creating dynamic landing pages as well as contact forms.

One unique thing about it is that it integrates with all the top CRM lead management tools in addition to its own built-in CRM. Thus, you can easily manage lead data across various platforms.

No wonder more than 10,000 businesses use SharpSpring.


  • Sales dialer
  • Reporting and analytics
  • Smart email tools
  • Blog management
  • Social media management


  • Customer support and training resources
  • Great pricing and value


  • The onboarding process is a tad longer



  • Starts at $550 per month

8. Agile CRM

Agile CRM is an easy, affordable, and sales automation platform that helps businesses capture and manage leads. Trusted by over 15,000, it automates various tasks, including scheduling calendar, tracking deals, sending real-time alerts, and more.

It helps lead scoring — prioritizing leads by assigning values to them based on their behavior on your site or other. Besides, once a lead is qualified, it automatically passes them to sales. It gives full 360-degree visibility into a contact’s information and all the actions taken to get them to the qualified stage.


  • Email tracking and marketing
  • Contact management
  • Document signing
  • Call recording
  • Project management


  • Easy to set up and use
  • Smooth customer service resolution


  • UI/UX design can be improved


  • Free
  • Starter: $8.99
  • Regular: $29.99
  • Enterprise: $47.99

9. Proof

Proof offers unique, personalized experiences for its users to experiment and create websites that bring in more leads. You can personalize your website for each visitor without writing a single line of code. It allows you to modify texts, images, and CTAs regardless of the platform you are using. Besides, it enables you to add entirely new sections into your site using their in-built templates.

The system also offers reporting tools that provide insights into the impact of personalization on your goals. Across 20,000 sites use Proof to optimize their website and capture leads. In fact, you can even implement social proof messaging on your own website.


● A/B testing

● Reporting and analytics

● Website management

● Personalization & customization

● Contact management


●     Seamless integration

●     Rich and intuitive interface


● Priority support provided only with annual plans


●     Quote on request

10. Nimble

Nimble offers a full-fledged CRM solution that helps you keep track of every stage of your sales funnel. Its lead management solution enables you to gather information from multiple platforms and automatically updates the system. It can combine contacts from over 160 apps and CRMs into one centralized contact database.

Thus, it saves you time from performing manual data entry and allows you to focus on identifying and qualifying leads. Besides, it gives you a 360-degree view of your leads — easily locate and access contact information and team’s interaction history. Nimble can be integrated with various email programs and mobile platforms.


  • Task management
  • Customizable email templates
  • Email management
  • Pipeline management
  • Alerts and reminders


  • Seamless integration
  • Active and reliable customer service


  • Some users reported constant bugs


  • Business: $19 per user per month (billed annually)

Wrap Up

There are different lead generation software that specializes in different marketing platforms. Focus on your needs and use the right tool to generate more leads, achieve higher conversions, and increase your business revenue.

If you need any assistance picking up the right lead generation software for your business, feel free to reach us.